This is our general approach to designing and building a website, however, no two clients or projects are the same so our process will vary.
- Choose a relevant domain name for the website
- Define the target audience and purpose of the website
- Define the basic structure and content of the website
- Research competitors and industry trends
- Define a plan for the ongoing updating of the website
- Explore online advertising and marketing strategies
- Understand the technical requirements
- Refine and agree on the website content and structure
- Define a content outline based on audience and purpose
- Create basic wireframes showing key functionality
- Start compiling the website content
- Finalise key content, site structure and functionality
- Design website home page and key content areas
- Consider form versus function when providing feedback
- Design, content and functionality refinements
- Code and browser test the website templates
- Install and integrate content management system (CMS)
- Install and integrate website specific content modules
- Code and integrate forms
- Upload website content
- Search Engine Optimisation audit and implementation
- Usability testing and content refinement
- Final usability testing
- Final proof reading
- Make the website live to the World Wide Web
- Set-up and launch online advertising campaign
- Implement email marketing initiatives
- Monitor website statistics and SEO traction and results
- Update the website content
